![]() ![]() “Useful” is a relative term, but Google thinks it means writing that’s specific, uses targeted keywords, is thoughtful and unique, and keeps people on a page for longer. ![]() In other words, Google prefers pages that are SUPER useful to someone searching, and will actively hide pages that aren’t. What Search Engine Optimization all boils down to is making sure Google can understand the content on your website, and rank it appropriately by the quantity of quality content. SEO is one of those buzz-phrases right up there with cryptocurrency and emotional intelligence. While at first, this practice might feel like you’re stripping your site for parts, fear not - this is better in the long-run, and will result in a more streamlined viewing experience. For example: An interior design firm’s “Our Team” page, might be translated into a section headline like “Designing your favorite moments, together.” The way that I implement this in practice is to take an existing page’s title, craft an outcome-based heading that matches its purpose, and trim down the paragraph text to most effectively communicate the message. You’re distilling the key ideas and doing the hard work of focusing your message, so that your visitors don’t have to. This is all about simplifying your message. Using sections instead of pages means we’re able to more effectively control the flow of the experience - ensuring that visitors will scroll from Point A to Point B to Point C without asking them to even click. Visitor Retentionīy means of simple statistics, someone visiting your site is far more likely to read through the majority of your site if you have 3 highly-optimized pages instead of 15 single-purpose pages. The goal of a page, then, is to optimize for two things:Ģ. Note: If your website is on Squarespace 7.0, you’re not currently able to use sections - version 7.1 is the only version with this function.īesides, the likelihood of someone consuming anywhere close to all the content on your website is minuscule! When was the last time you looked at ALL the content on someone’s website? Squarespace does an excellent job of utilizing sections on pages, with unique styling options for each. Sections are just what they sound like - small portions of a single page that’s used for a single purpose, and intentionally placed to keep a user going through a site. In the above example, all of those topics can be neatly packaged into a single “About” page, but with multiple sections with specific, useful information. ![]() Those are all great things to include on your website! But, not as individual, standalone pages. Your goal is to have a killer website, not more pages. Now, what this is really a question of is not page count, but rather, the layout in which your visitors will be most likely to actually view. Some of the most beautiful, thoughtfully laid out websites I’ve ever seen have been single-page sites, so don’t discount this option. Let’s start here: The absolute minimum number of pages is one (obviously) - and to be clear, you can do an awful lot with that one page. While it may seem like a mere matter of preference, the real importance lies deeper than simple page count - we’re talking about content, and the organization that leads to better outcomes on your website. ![]()
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